For the last couple of weeks I have been diligently, like one of Skinner's pigeons, giving the thumb's up or thumb's down to the various SE network ads that appear in the right sidebar.
Why? Because you can. And because, thanks to the cunning UI, you are actually encouraged to do so. Mousing over one of the ads will reveal the option to approve (Green thumbs up) or disapprove (Red thumb's down) the respective ads. Selecting a red thumb allows you to choose a reason for your displeasure, from "Uninteresting" to "Offensive".
However, the only thing offensive about this is the fact that no matter how strongly or repeatedly I insist that I don't wish to see ads about Failbook or some obscure parenting issue in a Beta site, they keep re-appearing.
We have a selection of ads that the community want to see displayed, why are we forced to keep seeing the same drivel despite clearly indicating a desire not to?
Is the feedback just to taunt us? Is this part of some cunning operant conditioning whose nefarious purpose will be revealed at some later date?
If the powers that be want to treat us like lab animals, please at least send a treat down the chute every once in a while; all this pecking is making me thirsty...