We closed the domain naming thread (click for details).

Instead, let's start with a killer "elevator pitch!" Joel will be blogging about the elevator pitch approach to naming, but to get you started:

The Elevator Pitch

This isn't as easy as it sounds. Imagine the user who will never read your FAQ and you have two seconds to grab their attention. It should be catchy but descriptive. It should be thoroughly clear but painfully concise. Make every... word... count.

Here are some creative examples:

  • Gawker: Daily Manhattan media news and gossip. Reporting live from the center of the universe.
  • Gizmodo: The gadget guide. So much in love with shiny new toys, it’s unnatural.
  • Autoblog: We obsessively cover the auto industry.
  • DumbLittleMan: So what do we do here? Well, it’s simple. 15 to 20 times per week we provide tips that will save you money, increase your productivity, or simply keep you sane.
  • Needcoffee.com: We are the Internet equivalent of a triple espresso with whipped cream. Mmmm…whipped cream.

Use it as a Tagline

A shorter elevator pitch can be used as a tagline — something you can display in the header at the top of the page. If it doesn't fit, consider shortening it or creating a separate tagline. Here are some great examples:

The Motto (don't forget your logo)

A logo begs for it own little, short tagline — like a motto. Maybe the tagline inspires the logo; Maybe it's the other way around. Mottos make good t-shirt, bumper stickers, and other marketing material. Either way, you'll recognize a good motto when you see it:

  • Just do it.
  • Think Different.
  • The Uncola.
  • Intel inside.
  • Like a rock.
  • The king of beers.

…and perhaps all this leads to a proper name and domain for your site… eventually. So let's start from the basics. Come up with a killer elevator pitch, tagline, and/or motto!

  • 6
    personal opinion "blah" I like kernelpanic.com – xenoterracide Oct 10 '10 at 20:19
  • @xenoterracide poking because I am interested in this but can't find more info: Did this actually happen? I mean taking a domain name? If not, why didn't it? – NlightNFotis Aug 22 '13 at 22:49

13 Answers 13


KernelPanic (kernelpanic.com): We'll seal your broken pipes, tighten your sockets, repair your devices, and even wipe your windows.

  • 1
    I actually like the we will wipe your windows humor, even though it's controversial - it's the sort of thing why others call us fanbois. – tshepang Jan 9 '11 at 15:59

Tagline: sudo make me understand

The construction is an allusion to xkcd. I think the surface meaning (“make me understand” with some unix-related thingy) is still comprehensible if you don't get the allusion (can people who haven't seen that cartoon confirm or infirm?).

  • 1
    I like the sudo notion, although "make me understand" is a little long-winded. There must be a way to express the same thing in one word, but I'm failing at coming up with it now – Michael Mrozek Dec 10 '10 at 20:22
  • @Michael: “sudo make me” has to stay for the xkcd allusion (and it works better with “make” being a standard unix command). Anyway four words is perfectly reasonable for a tagline. – Gilles 'SO- stop being evil' Dec 10 '10 at 20:46
  • "sudo answer my inquiry" – xenoterracide Dec 11 '10 at 10:46
  • "sudo enlighten me" A bit too religious, perhaps. ;) – syntaxerror Jan 2 '16 at 19:07

KernelPanic: We'll fix your broken pipes, tighten your sockets, and give you a shiny, reliable operating system.

similar alternative if you like this one


afterthemanpage.com is available, and it suggests what people should do before posting a question.

"Read the man page and you're still stuck? afterthemanpage.com"


date; cd; touch; strip; finger; mount; fsck; more; yes; unmount; sleep

Sex is better than unix... but we're here for your upright moments.

  • 2
    just, kinda... it's funny but I feel not professional – xenoterracide Nov 2 '10 at 12:45

KernelPanic: Panicking since 1969


KernelPanic: We're in our 40s and have lots of kids, man are we proud!


Have burning questions about the intimate details of Linux and Unix? This is the place to ask them.

Want to spread some Linux and Unix love to others and learn more yourself? Start here.

  • I vote for the first one. – tshepang Dec 14 '10 at 8:21
  • burning? you should get that checked out. – xenoterracide Jan 10 '11 at 1:57

Maybe this is bad form, but I'll borrow the tagline I proposed over at askubuntu.com, partially because they've gone off down another thread.

Learn by asking. Learn by example.

  • 5
    You've inadvertently hit upon another tagline: "Unix SE: we take the stuff the Ubuntu SE doesn't want" ;) – Michael Mrozek Oct 13 '10 at 5:31
  • 7
    "Unix: We were here before Ubuntu." – Stefan Lasiewski Oct 14 '10 at 0:41
  • kinda like how we were before...well a lotta stuff actually. – Kevin M Jan 13 '11 at 3:56

KernelPanic: Jump out of a window! Inquire or inform about Unix and Linux.


"Jump out of Windows!" (if you prefer)


unix.stackexchange.com The least social-behaviourly challenged experts on Unix you'll find in the net. No matter if your home is the terminal or the GUI, here you'll find the answers you are looking for.

  • P.S. English isn't my native language and I'm not sure if "social behaviourly challenged" is even something you may say in English. Feel free to improve. – fschmitt Oct 10 '10 at 8:16
  • 2
    In the old days, "social behaviorally challenged" was commonly used to describe Debian ;). – Stefan Lasiewski Oct 13 '10 at 4:53
  • I think "socially challenged" is more brits ( english ) , but then again I'm not brits either ;) – Stefan Oct 14 '10 at 8:47

unix.stackexchange.com : It's like Unix, but friendly.


Ask about Linux, because Linux is sexy

or instead of 'ask about', just

Use Linux, because it's sexy

  • Mmm, I'm not sure if we should only use Linux as tagline? – echox Oct 14 '10 at 10:01
  • mmm lol... don't be critical, change it if you like :) – Stefan Oct 14 '10 at 10:09
  • Is Unix not sexy? What about FreeBSD? Isn't it more nerdy? I've been told that MacOSX is sexy. – Stefan Lasiewski Oct 14 '10 at 19:18
  • well... linux is sexy is meme, and I sacrificed "FreeBSD" to make the tagline catchy.... but they are all sexy... i promise – Stefan Oct 14 '10 at 19:52
  • What's with the Linux favoritism? and besides, there's a so much better quote about unix and sexy... – Gilles 'SO- stop being evil' Oct 14 '10 at 21:28
  • @Gilles, If you have something better, please share.. – Stefan Oct 15 '10 at 4:50

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